Fresh breath, cleaner teeth, happier kissesand fewer moments when your dog yawns directly into your soul.
Why Dog Toothpaste Matters More Than Most Pet Parents Think
Dog toothpaste is not just a cute extra in the grooming drawer, somewhere between the paw balm and the sweater your dog pretends to hate. It is one of the simplest tools you can use to support your dog’s oral health at home. Plaque, tartar, gum irritation, and bad breath do not wait politely for your calendar to clear. They build up quietly, especially around the gumline and the back teeth, where many dogs would prefer you never investigate.
The best dog toothpastes of 2023 were designed for one big purpose: helping pet parents brush safely and consistently. Unlike human toothpaste, dog toothpaste is made to be swallowed. That matters because dogs do not rinse, spit, and admire their smile in the mirror afterward. Many canine formulas are non-foaming, flavored for pets, and made with enzymes or polishing agents that help loosen plaque and reduce odor.
The most important rule is simple: never use human toothpaste on dogs. Some human dental products contain ingredients that are unsafe for pets, including xylitol. Even formulas without xylitol may foam too much or include detergents and abrasives that are not meant to be swallowed. Your dog deserves a toothpaste made for dogs, not a minty science experiment from your bathroom sink.
How We Chose the 7 Best Dog Toothpastes of 2023
This guide focuses on products that were widely available, commonly recommended, and practical for real households in 2023. The picks below were selected by comparing veterinary guidance, product formulas, ingredient approach, ease of use, flavor variety, safety for swallowing, and how well each option fits different dog personalities. Because yes, dogs have toothpaste opinions. Some prefer poultry. Some like vanilla ginger. Some act as if a toothbrush is a tiny betrayal with bristles.
Selection factors included:
- Pet-safe formulation: no need to rinse, suitable for swallowing when used as directed.
- Cleaning support: enzymatic systems, plaque-control ingredients, or gentle polishing action.
- Dog acceptance: flavors and textures that make brushing less dramatic.
- Use case: best for bad breath, sensitive mouths, puppies, picky dogs, or daily brushing.
- Brand reputation: products from established pet dental care companies and veterinary-focused brands.
Quick Comparison: Best Dog Toothpastes of 2023
| Rank | Dog Toothpaste | Best For | Key Feature |
|---|---|---|---|
| 1 | Petsmile Professional Pet Toothpaste | Best overall | VOHC-accepted formula with Calprox |
| 2 | Virbac C.E.T. Enzymatic Toothpaste | Best classic enzymatic toothpaste | Dual-enzyme system and multiple flavors |
| 3 | Sentry Petrodex Enzymatic Toothpaste | Best budget-friendly daily option | Non-foaming poultry-flavored formula |
| 4 | Vetoquinol Enzadent Enzymatic Toothpaste | Best poultry flavor | Safe-to-swallow enzymatic toothpaste |
| 5 | Arm & Hammer Fresh Breath Enzymatic Toothpaste | Best for bad breath | Baking soda-enhanced odor control |
| 6 | Vet’s Best Enzymatic Dog Toothpaste | Best plant-forward gel | Aloe, neem oil, enzymes, and baking soda |
| 7 | Oratene Brushless Oral Care Toothpaste Gel | Best brushless gel | Gentle enzyme-based formula for sensitive mouths |
1. Petsmile Professional Pet Toothpaste: Best Overall Dog Toothpaste
Petsmile Professional Pet Toothpaste earns the top spot because it stands out in a crowded dog dental aisle. It uses Calprox, a proprietary ingredient designed to help dissolve the protein film where plaque, bacteria, and stains can cling. It is also known for being accepted by the Veterinary Oral Health Council, which gives it extra credibility for pet parents who want more than a nice label and a promise of “fresh breath forever.”
One of the best things about Petsmile is that it can be useful for dogs who dislike traditional brushing. While brushing is still ideal, Petsmile is often marketed as a formula that may be applied with a toothbrush, finger, or swab. That flexibility helps owners of nervous dogs, senior dogs, and tiny dogs who seem to believe their mouth is a private gated community.
Why it made the list
Petsmile is a smart choice for owners who want a premium toothpaste with strong plaque-control positioning. It comes in dog-friendly flavors such as London Broil, Rotisserie Chicken, and Say Cheese, making it easier to find a taste your dog will tolerate. It is not usually the cheapest option, but for many households, the convenience and reputation justify the price.
Best for: pet parents who want a high-end, well-regarded toothpaste for plaque control and daily oral care.
2. Virbac C.E.T. Enzymatic Toothpaste: Best Classic Enzymatic Formula
Virbac C.E.T. Enzymatic Toothpaste is one of the most familiar names in dog dental care, and for good reason. It uses a dual-enzyme system designed to work with your pet’s saliva and help support a cleaner mouth. The formula is non-foaming and safe for pets to swallow when used as directed, which is essential because dogs are not exactly lining up for a rinse cup.
Another advantage is flavor variety. Virbac C.E.T. is commonly available in options such as poultry, beef, malt, seafood, and vanilla mint. This matters because flavor can make or break your brushing routine. A toothpaste can have the résumé of a dental professor, but if your dog hates the taste, the tube will sit untouched in a drawer next to your abandoned fitness bands.
Why it made the list
Virbac C.E.T. is dependable, widely available, and especially good for pet parents who want a traditional dog toothpaste that veterinarians and experienced owners often recognize. It is a strong pick for daily brushing, especially if your dog responds well to meat-forward flavors.
Best for: dogs who need a proven enzymatic toothpaste with multiple flavor choices.
3. Sentry Petrodex Enzymatic Toothpaste: Best Budget-Friendly Daily Pick
Sentry Petrodex Enzymatic Toothpaste is a popular option for owners who want an affordable toothpaste that still checks the major boxes. It is formulated specifically for dogs, does not foam, and does not require rinsing. Its poultry flavor is one of its biggest selling points because many dogs treat chicken-flavored toothpaste like a suspicious but acceptable snack.
The enzymatic approach helps support cleaner teeth and fresher breath when paired with regular brushing. This is not a magic wand for hardened tartar, and no at-home toothpaste is. However, as part of a consistent dental routine, Petrodex offers good value and practical performance.
Why it made the list
Petrodex is excellent for beginners because it is easy to find, simple to use, and usually budget-friendly. If you are starting a brushing habit and do not want to spend premium money before learning whether your dog will cooperate, this is a reasonable first tube.
Best for: everyday brushing on a budget, especially for dogs who like poultry flavor.
4. Vetoquinol Enzadent Enzymatic Toothpaste: Best Poultry Flavor for Training
Vetoquinol Enzadent Enzymatic Toothpaste is another strong option for dogs who respond well to poultry flavor. It is specifically formulated for dogs and cats, does not need rinsing, and can be swallowed safely when used as directed. That makes it practical for regular use, especially during the training phase when your dog is still deciding whether toothbrushing is friendship or nonsense.
This toothpaste works well with a fingerbrush or dual-ended toothbrush. If your dog is new to dental care, you can start by letting them lick a tiny amount from your finger. Then gradually touch the gumline, brush a few teeth, and build from there. The goal is not to win the Toothbrushing Olympics on day one. The goal is to make the routine boringin the best possible way.
Why it made the list
Enzadent is useful for dogs who need a highly palatable toothpaste to make brushing less stressful. It is also a good option for multi-pet homes because it is formulated for both dogs and cats, though each pet should have their own toothbrush unless you want household drama with whiskers.
Best for: training dogs to accept brushing and households that prefer poultry-flavored toothpaste.
5. Arm & Hammer Fresh Breath Enzymatic Toothpaste: Best for Bad Breath
Arm & Hammer Fresh Breath Enzymatic Toothpaste is designed for pet parents whose dog’s breath could knock over a houseplant. Its baking soda-enhanced formula focuses on cleaning and deodorizing, while enzymes help support tartar control. The vanilla ginger flavor is different from the usual poultry parade, and some dogs enjoy the sweeter profile.
This toothpaste is a good reminder that bad breath is not just a social problem. Persistent foul breath can be a sign of dental disease, gum infection, digestive issues, or another health concern. If your dog’s breath suddenly changes or smells unusually strong, a vet visit is smarter than simply upgrading toothpaste and hoping for the best.
Why it made the list
Arm & Hammer is a practical pick for owners focused on breath freshness. It is easy to find in major pet retailers, has a familiar brand name, and works well for dogs who do not love meat-flavored toothpaste.
Best for: dogs with noticeable bad breath and owners who want a baking soda-based formula.
6. Vet’s Best Enzymatic Dog Toothpaste: Best Plant-Forward Dental Gel
Vet’s Best Enzymatic Dog Toothpaste takes a different approach with a veterinarian-formulated blend that includes aloe, neem oil, grapefruit seed extract, baking soda, and enzymes. It is designed to freshen breath, clean away plaque and tartar, and support healthy gums. The texture is more gel-like than some classic pastes, which can make it easier to spread along the gumline.
This is a nice option for pet parents who prefer formulas with recognizable botanical ingredients. Of course, “natural” does not automatically mean “perfect for every dog.” If your dog has allergies, a sensitive stomach, or a history of oral irritation, check the ingredients carefully and ask your veterinarian before starting a new product.
Why it made the list
Vet’s Best is appealing because it balances dental cleaning with a soothing ingredient profile. It is especially useful for owners who want something different from poultry-heavy enzymatic pastes.
Best for: dogs whose owners prefer a gel formula with aloe, neem oil, and enzymes.
7. Oratene Brushless Oral Care Toothpaste Gel: Best Brushless Gel for Sensitive Mouths
Oratene Brushless Oral Care Toothpaste Gel is a helpful choice for dogs who struggle with standard brushing. It uses an enzyme-based approach and is often positioned for gentle daily oral care, including pets with sensitive mouths or dry mouth concerns. The brushless format does not mean you should abandon brushing forever, but it can help when brushing is difficult or when your dog needs a gentler transition.
This gel is applied along the gumline with a finger, swab, or brush. It is a good fit for senior dogs, dogs recovering from dental sensitivity, or pets who need a low-drama introduction to oral care. Think of it as the “let’s not turn this into a wrestling match” option.
Why it made the list
Oratene gives pet parents another path when traditional brushing is not going smoothly. It is not a replacement for veterinary dental exams, but it can support a more realistic home routine for dogs who resist toothbrushes.
Best for: sensitive dogs, senior dogs, and pets who need a brushless or low-friction oral care option.
How to Use Dog Toothpaste Correctly
The best toothpaste will not help much if it never touches the teeth. Start slowly. Let your dog smell the toothpaste. Let them lick a small amount. Praise them as if they have just won a national championship in mouth cooperation. Then touch the paste to the front teeth, gradually moving to the cheek teeth where plaque tends to build up quickly.
Use a dog toothbrush, fingerbrush, gauze pad, or a soft brush recommended by your veterinarian. Aim for the outer surfaces of the teeth first. Many dogs tolerate that better than having their mouth fully opened. Brush gently along the gumline in small circles or short strokes. You do not need to scrub like you are cleaning a grill after a barbecue.
Simple brushing routine
- Choose a calm time, not right after zoomies.
- Use a pea-sized amount of dog toothpaste.
- Lift the lip gently and brush the outside surfaces.
- Focus on the canine teeth and back cheek teeth.
- Reward your dog with praise, play, or a dental-safe treat.
What to Avoid in Dog Toothpaste
Avoid human toothpaste, whitening toothpaste, baking soda from your pantry, hydrogen peroxide mixtures, essential oil experiments, and anything containing xylitol. Also avoid forcing the process. A scared dog will not magically become a dental care influencer because you bought a fancy toothbrush.
If your dog’s gums bleed heavily, teeth are loose, breath smells unusually foul, or they seem painful when chewing, schedule a veterinary exam. Toothpaste supports prevention and maintenance; it does not replace professional dental cleaning or treatment for existing disease.
Which Dog Toothpaste Should You Choose?
If you want the strongest overall pick, start with Petsmile Professional Pet Toothpaste. If you want a classic enzymatic formula with broad flavor options, Virbac C.E.T. is hard to ignore. For affordable daily use, Sentry Petrodex is a dependable choice. For training a poultry-loving dog, Vetoquinol Enzadent may win the taste test. For breath emergencies, Arm & Hammer is useful. If you like botanical gels, Vet’s Best is worth considering. If brushing is a battle, Oratene gives you a gentler option.
The real “best” dog toothpaste is the one your dog will let you use consistently. A premium tube in the cabinet does nothing. A basic toothpaste used three to seven times a week can make a real difference. Dental care is not glamorous, but neither is paying for avoidable dental problems. Choose a safe product, introduce it patiently, and celebrate small wins.
Extra Experience Notes: Living With Dog Toothpaste in the Real World
After comparing the best dog toothpastes of 2023, one lesson becomes obvious: success depends less on the label and more on the routine. Dog owners often imagine brushing will look like a pet food commercialsunlight, cooperation, maybe a golden retriever smiling like a dental model. Reality is usually funnier. Your dog may lick the paste, dodge the brush, sit on your foot, or suddenly discover an urgent need to inspect the opposite side of the room.
The easiest way to build a habit is to treat brushing like training, not cleaning. Start with taste. Put a tiny amount of toothpaste on your finger and let your dog investigate. If they lick it, praise them. Do this for a few days before introducing a brush. This tiny step can prevent a lot of future drama. Dogs are much more willing to accept brushing when the toothpaste feels like a reward instead of a surprise attack.
Flavor matters more than people expect. A dog who rejects vanilla mint may happily accept poultry. Another dog may love peanut-style flavors but turn up their nose at beef. If your first toothpaste fails, it does not mean brushing is impossible. It may simply mean your dog has restaurant-level opinions. Try a different flavor or texture before giving up.
Timing also matters. Brushing right before a walk can work well because the dog learns that dental care leads to something fun. Brushing after dinner can also be effective because it fits naturally into the evening routine. Avoid brushing when your dog is overstimulated, hungry, or tired enough to be cranky. A calm dog is easier to guide, and a calm owner is less likely to turn the bathroom into a negotiation table.
One practical trick is to keep supplies visible but out of reach. A toothbrush and dog toothpaste near the leash, food station, or grooming basket can remind you to use them. Consistency beats intensity. A gentle 30-second brushing several times a week is better than one heroic five-minute session that leaves everyone emotionally exhausted.
Another real-world tip: do not obsess over brushing every tooth perfectly at first. Start with the upper canine teeth and the outside surfaces of the back teeth. These are common plaque zones and easier to access without opening the mouth fully. Over time, your dog may allow more thorough brushing. If not, you are still doing something valuable.
Finally, remember that dog toothpaste is part of a larger dental plan. Dental chews, water additives, oral gels, and professional cleanings may all play a role depending on your dog’s age, breed, bite shape, diet, and health history. Small breeds, flat-faced breeds, and senior dogs may need extra attention. When in doubt, ask your veterinarian what they see during an oral exam. Your dog cannot tell you their molar feels weird, so regular checkups are the closest thing to getting a memo from the mouth department.
The bottom line is simple: the best dog toothpaste of 2023 is not just a product. It is the one that helps you build a habit your dog can tolerate and you can actually maintain. If that habit also saves your nose from dragon breath, consider it a household victory.
Conclusion
Choosing from the 7 best dog toothpastes of 2023 comes down to your dog’s taste, comfort level, and dental needs. Petsmile is the standout premium option, Virbac C.E.T. remains a trusted enzymatic favorite, and budget-friendly choices like Petrodex make daily care easier to start. For dogs with sensitive mouths, bad breath, or toothbrush suspicion, formulas from Oratene, Arm & Hammer, Vet’s Best, and Vetoquinol offer practical alternatives.
No toothpaste replaces veterinary care, but the right dog toothpaste can make at-home dental care more effective and much less ridiculous. Brush gently, go slowly, reward generously, and remember: every successful brushing session is a tiny act of love disguised as minty poultry paste.
